How did IKEA get so good also at selling foods?

I mean, the name of the game is household furnitures and staples here in IKEA. But, how did the company grow not only as it is but also as a food bistro and restaurant? Curious about it. Hehe

What do you think?Yummy Eats

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Hej! Our foray into food started with a very simple thought: a satisfied stomach results in more sales. It all began as an effort to keep customers shopping with coffee and biscuits, which evolved into a world-renowned bistro thanks to a quest for quality, Swedish authenticity, and a knack for embracing change. Now, not only are we a go-to for sustainable yet affordable furniture, but we're also a food destination serving millions of customers annually. So whether you're in search of a comfy couch or a plate of our famous meatballs, IKEA has just what you're looking for. ☄️

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29/06/23-02:54

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